Who the hell is Quang Hong? Actually, I found out who it is. He’s the author of a popular fast-food blog, and obviously he isn’t me. This post has been a long time coming, aside from truly horrible food writing, I don’t think anything bothers me more than shitty outreach from public relations accounts.
The opening example wasn’t actually so bad. It’s no secret that these companies work from mass media lists, and send them out to tons and tons of addresses. Although a quick look at my site would tell her I probably wouldn’t make the best Quiznos blogger, there was at least an incentive for participation.
Now, this one from Whole Foods was a truly poor example. In fact, it was so bad that I decided to respond.
I haven’t heard back…
I’m not going to pretend that positive exposure from my site alone will make or break a campaign, but in order to get a positive response from anyone there are a steps that can increase the chances:
Find out their name - Make sure it’s the right one. I’d actually rather be called Quang than Rodney.
Look at their site - Oh you read the title of my most recent post and thought it was “really interesting”? What else did you pretend to read?
Tell them why they’re content fits with the campaign - I was once contacted about hosting a girls night at Applebees – still not sure if I should be insulted or flattered. However, when King Oscar asked me to try out their line of Sardines, they really didn’t even have to tell me why.
Offer an incentive – publishing posts can take a considerable amount of work, and there is rarely an equal payout for the effort put in. That’s okay, I didn’t start my site in hopes of getting free stuff (though I may have if I knew about the girls night at Applebees) but PR account executives should be respectful of the amount of time put into these posts.
Feel free to offer your thoughts and experiences, I’m considering making this a routine topic. Now if you’ll excuse me, I have a citrus showdown to prepare for.