I won’t claim to be the best product reviewer (a title equivalent to being the tallest midget or most handsome woman). I don’t post on any set schedule, I’m rarely first on the scene, and I only get creepy emails from one commenter – they aren’t even that frequent. However, every once in awhile I’ll luck out. I’ll find something new and noteworthy before the rest of the pack. Could Krave cereal be one of those products? Let’s find out.
Krave was first released in the UK, where they have a few more varieties. I’m not sure why it took the US branch of Kellogg’s so long to follow suit. “Crispy multi-grain cereal outside, smooth chocolate inside” sounds like a guaranteed hit, right? Right.
The pieces are slightly larger than say Cap’n Crunch, but the “crispy” exterior is much more forgiving to the roof of your mouth. The multi-grain shell gives more of a brown-sugar flavor than just a generic sweetness. Good so far.
Then there’s the “smooth chocolate inside”. The inner chocolate is smooth, with a Milano like consistency…there just isn’t very much of it. Still, when a few pieces are eaten together the chocolate flavor builds – and it’s good, really good.
Even though there is no mention of hazelnut (the UK still has that advantage) I still thought these had a slight nutella-esq flavor. I’ll be curious to hear if anyone else tastes something similar.
In terms of nutrition, I’m fairly impressed. There are no hydrogenated oils, and they even advertise the use of real chocolate. With only 120 calories per serving, it might be a nice dessert option for the New Year diet crowd – that’s onlyif they can keep from taking down the box.
There’s also a double chocolate variety that I’ll have to try soon enough, but these ones have definitely earned a place in the regular rotation.